The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
By:Frank Rose
Published on 2011-02-28 by W. W. Norton & Company


|A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating.| —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

This Book was ranked at 23 by Google Books for keyword art.

Book ID of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories's Books is 4Nlg0NnPJ20C, Book which was written byFrank Rosehave ETAG "+hlWmAwjOyo"

Book which was published by W. W. Norton & Company since 2011-02-28 have ISBNs, ISBN 13 Code is 9780393080797 and ISBN 10 Code is 039308079X

Reading Mode in Text Status is true and Reading Mode in Image Status is false

Book which have "368 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 1 Raters and have average rate at "4.0"

This eBook Maturity (Adult Book) status is NOT_MATURE

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is true

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